Super Mario 3D Land Launch, Times Square Takeover
For the launch of the much awaited Nintendo 3DS title, Super Mario 3D Land I designed a Super Mario themed playground to help build buzz and drive traffic to exclusive sales at Toy’s R Us, Times Square . The fully immersive Super Mario re-creation included: a larger than life Nintendo 3DS unit; brick blocks; hanging question mark blocks; trampolines that triggered Super Mario sounds; an 18’ warp pipe slide with sound effects; spitting piranha plant and ended with the iconic flag moment. We also took over the ABC Jumbotron with integrated real time tweets and exclusive Super Mario 3D Land screen shots and game footage and a live feed of all the action below. Consumers also had the opportunity to preview the game before launch on site.
