MLB Players House at the 2021 All-Star Game, Denver, CO

Every year during the MLB All Star Game, the MLB Players Inc. hosts an area for players and their families as well as agents and other special guests to hang out and relax, hold meetings, and participate in various activities. This is called the MLB Players House. For this event in 2021, I was tasked with designing a new lock up logo that could be used every year with a slight customization for the different host cities. Along with this I developed the look and feel for all the supporting signage and collateral. Once the venue was finalized I designed the layout accommodating for plenty of soft seating, an additional bar area, catering, and various sponsored activation areas and created mock ups of all the branding that would be present at the various touchpoints in the venue.