Razer Experience Tour
For the third year in a row Razer took to the road to hit some of the biggest gaming conventions, concerts and colleges to show off their latest line of laptops and peripherals. The tour has evolved to include some socially activated games with attendees being guided through the experience with the help of the Razer Bot which in turn has improved the gathering of metrics to prove the ROI. I was responsible for redesigning the consumer flow based on new featured products and consumer engagements as well as enhancing the event elements from previous years. I also designed all the graphic elements and provided 3D renderings which was critical in expediting approvals.
