Quaker Bring Your Best Bowl - Campaign Launch Event, Times Square, NY
To kick off the Quaker Bring Your Best Bowl promotion I designed the launch event in New York. We took over Military Island at Times Square with a massive canister of Quaker oats where consumers could customize their oatmeal samples with a variety of different toppings, photograph, then share their creations online. Elements included a custom canopy, custom toppings bars, and custom “bowl cams” where consumers could shoot their creations with their own devices.
