Lay’s Flavor Swap Promotion Launch Event
For the Lays’ Flavor Swap promotion, I designed and art directed the launch event in New York City. The private event featured 8 themed rooms to showcase the different flavors of chips that consumers would be tasting and voting on. This event came together in an astonishing amount of time with about 2 weeks in design development and 2 weeks of production, but in the end was a huge success and at the same provided some great photo worthy moments.
